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Mumara Campaigns Overview

Mumara Campaigns is an enterprise-grade, self-hosted email marketing automation platform designed for businesses that need complete control over their email infrastructure. Built on Laravel, it provides a comprehensive solution for managing email campaigns, subscriber lists, and delivery infrastructure.

What is Mumara Campaigns?​

Mumara Campaigns is a powerful email marketing application that you install on your own server, giving you full ownership of your data and email sending infrastructure. Unlike SaaS email marketing tools, Mumara Campaigns allows you to:

  • Own your data - All subscriber data stays on your server
  • Control delivery - Connect your own SMTP servers or use third-party ESPs
  • Customize freely - Full access to modify and extend functionality
  • Scale without limits - No per-email charges, send unlimited emails
  • Maintain privacy - No third-party access to your subscriber information

Who is it for?​

Mumara Campaigns is ideal for:

  • Email marketers who need advanced campaign management
  • Businesses sending high-volume transactional and marketing emails
  • Agencies managing email campaigns for multiple clients
  • Organizations with strict data privacy requirements
  • Developers who need a customizable email marketing platform

Core Capabilities​

Campaign Management​

Create and manage sophisticated email campaigns with:

  • Visual email editor with drag-and-drop support
  • HTML and plain text email support
  • Template library for quick campaign creation
  • A/B split testing for optimization
  • Scheduled and immediate sending

List Management​

Organize your subscribers effectively with:

  • Unlimited contact lists
  • Custom fields for subscriber data
  • Advanced segmentation
  • Suppression lists (email, domain, IP)
  • Import/export capabilities

Automation​

Automate your email marketing with:

  • Drip campaigns (autoresponders)
  • Trigger-based emails
  • Dynamic content personalization
  • Spin tags for content variation

Delivery Infrastructure​

Connect and manage multiple sending sources:

  • SMTP server integration
  • ESP integrations (Amazon SES, SendGrid, Mailgun, SparkPost, Postmark, etc.)
  • Bounce handling and feedback loops
  • Sending domain management with DKIM/SPF

Analytics & Reporting​

Track campaign performance with:

  • Real-time delivery statistics
  • Open and click tracking
  • Bounce and complaint monitoring
  • Detailed campaign reports

Architecture​

Mumara Campaigns is built on modern technologies:

ComponentTechnology
FrameworkLaravel 12
LanguagePHP 8.3+
DatabaseMySQL 8.0+
QueueRedis / Database
FrontendBlade templates, JavaScript

The application follows Laravel conventions and can be extended through its addon system.

Next Steps​

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