Dynamic Content Tags

Dynamic Content Tags allow you to personalize email campaigns by displaying specific content based on predefined criteria. You can create content units that are triggered when contact details, such as location, profession, or age, match your set conditions. Multiple content units can be assigned to a single tag, allowing for highly targeted and relevant messaging within your emails.

Quick Reference

Variable Type	Syntax	Example	Purpose
Dynamic Content Tag	[[tag-name]]	[[welcome-offer]]	Conditional content blocks with rules
Inline Condition	[if:field]...[endif]	[if:name]Hi %%name%%[endif]	Quick inline conditionals
Recipient Field	%%field%%	%%first_name%%	Contact data personalization
Spintax	{{tag}}	{{greeting}}	Rotating text variations
RSS Variable	___tag___	___title___	RSS feed content (in Dynamic Tags)

---

Overview

Dynamic Content Tags are powerful placeholders that display different content to different recipients based on rules you define. They are the foundation for:

• Personalized content - Show different messages based on contact attributes
• RSS feed integration - Embed blog posts, news, or any RSS/JSON feed content
• Conditional blocks - Display content only when specific criteria are met
• Multi-unit content - Combine multiple content variations in a single tag

Tag Format

Dynamic Content Tags use double square brackets:

[[tag-name]]

Example: [[welcome-message]], [[rss-feed]], [[location-offer]]

How Dynamic Content Tags Work

DYNAMIC TAG          CONTENT UNITS           OUTPUT
[[my-tag]]    -->    Unit 1 (Rule: US)  -->  "Hello America!"
                     Unit 2 (Rule: UK)  -->  "Hello Britain!"
                     Unit 3 (Default)   -->  "Hello World!"

When an email is sent:

1. The system evaluates each content unit's rules against the recipient's data
2. If a unit's rules match, its content is returned
3. Multiple units can be combined or only the first match is used (configurable)

Viewing Dynamic Content Tags

Navigate to Campaigns → Dynamic Content Tags to view all tags.

Page Features

• Add New button to create a dynamic content tag
• Pre-Defined Templates button for template tags
• Bulk Actions dropdown for operations on selected items
• Our records / User records toggle
• Filter by admin dropdown
• Show entries dropdown
• Search box

Tag Information

Column	Description
Tag	Tag name in [[tag-name]] format
Description	Optional description of the tag's purpose
Created On	Date and time created
Actions	Action menu (three dots)

---

Creating a Dynamic Content Tag

Navigate to Campaigns → Dynamic Content Tags and click Add New.

Tag Settings

Tag Name

Enter a name for the tag. Only lowercase alphanumeric characters and hyphens (-) are supported.

Examples:

• welcome-message
• rss-blog-feed
• location-based-offer
• vip-content

Content Return Mode

Choose how content is returned when multiple units qualify:

Option	Description
Return the content when the first unit qualifies	Only the first matching unit's content is displayed
Return combined content of all qualified units	All matching units' content is combined and displayed

Content Units

Content units are the building blocks of a dynamic tag. Each unit contains:

• Rules that determine when the content applies
• The actual content (HTML or text)
• Optional RSS feed integration

Click [+] Add Content Unit to create a new unit.

Description

Optional description to help identify the tag's purpose.

Save the Tag

Click Save to create the tag, or Cancel to discard.

---

Content Units

Content units define what content to show and when to show it.

Creating a Content Unit

1. Click [+] Add Content Unit on the tag edit page
2. Configure the unit settings in the modal
3. Click Update Content Unit to save

Unit Settings

Unit Name

Enter a descriptive name for this content unit. Only lowercase alphanumeric characters and hyphens are supported.

Examples:

• us-customers
• blog-feed
• confirmed-subscribers

Unit Rules

Define conditions that must be met for this unit's content to display.

Building Rules

Each rule consists of three parts:

Component	Description
Field	The attribute to check (contact, date, broadcast, or schedule)
Operator	The comparison method
Value	The value to match against

Available Rule Fields

Recipient Details:

Field	Value	Description
Profile Field	custom_fields	Any custom profile field value
Email Address	email	Contact's email address
Is Member of	member_of	List membership check
Confirmation Status	confirmation	Confirmed or Unconfirmed
Creation Date	created_at	When contact was created
List Name	list_name	Name of contact's list

Time and Date:

Field	Value	Description
Time Right Now	now	Current time (HH:MM format)
Date Today	today	Current date
Date Of Month	day	Day number (1-31)
Day Of Week	day_of_week	Day name (Monday, Tuesday, etc.)
This Month	this_month	Current month name

Broadcast Details:

Field	Value	Description
Broadcast Name	broadcast_name	Name of the broadcast being sent
Broadcast Creation Date	broadcast_creation	When broadcast was created
Broadcast Group	broadcast_group	Broadcast group name
Broadcast Subject	broadcast_subject	Email subject line
Attachments	broadcast_attachment	Whether broadcast has attachments

Schedule Details:

Field	Value	Description
Schedule Label	sch_label	Campaign/schedule name
Campaign Type	camp_type	Regular, Split Test, or Evergreen
Audience Type	aud_type	Lists or Segments

Available Operators

Basic Operators:

Operator	Description
Is	Exact match
Isn't	Does not match
Contains	Value contains the text
Doesn't contain	Value does not contain the text

Advanced Operators (for dates and numbers):

Operator	Description
Equal	Exactly equals
Not equal	Does not equal
Greater than	Value is greater
Lesser than	Value is less
Greater and equal	Value is greater or equal
Lesser and equal	Value is less or equal
First char	First character matches
Between	Value falls within range
Older than	Date is older than specified
Occurred after	Date occurred after specified
Occurred before	Date occurred before specified
For the past	Within the past N days/weeks/months
After	Time is after specified
Before	Time is before specified
Exactly	Exact date/time match

Multiple Rules

Click the + button to add additional rules. Multiple rules are connected with "and" logic - all rules must match for the unit to qualify.

Example:

Confirmation Status | Is        | Confirmed
        and
Profile Field       | Is        | Premium
        and
Day Of Week         | Is        | Monday

If the Rule Qualifies

Check this box to display the content when the rules match. This is typically enabled for conditional content.

---

Advanced Rule Examples

Time-Based Content

Show different content based on time of day:

MORNING UNIT (6 AM - 12 PM)
+-----------------+    +-------+    +-------+
| Time Right Now  | -> | After | -> | 06:00 |
+-----------------+    +-------+    +-------+
        AND
+-----------------+    +--------+    +-------+
| Time Right Now  | -> | Before | -> | 12:00 |
+-----------------+    +--------+    +-------+

AFTERNOON UNIT (12 PM - 6 PM)
+-----------------+    +-------+    +-------+
| Time Right Now  | -> | After | -> | 12:00 |
+-----------------+    +-------+    +-------+
        AND
+-----------------+    +--------+    +-------+
| Time Right Now  | -> | Before | -> | 18:00 |
+-----------------+    +--------+    +-------+

Day-Specific Promotions

Show weekend deals only on Saturday and Sunday:

WEEKEND DEALS
+-------------+    +----+    +----------+
| Day Of Week | -> | Is | -> | Saturday |
+-------------+    +----+    +----------+
        OR
+-------------+    +----+    +--------+
| Day Of Week | -> | Is | -> | Sunday |
+-------------+    +----+    +--------+

VIP Customer Content

Show premium content to confirmed VIP members:

VIP CONTENT
+---------------+    +----+    +-----+
| Profile Field | -> | Is | -> | VIP |
+---------------+    +----+    +-----+
        AND
+---------------------+    +----+    +-----------+
| Confirmation Status | -> | Is | -> | Confirmed |
+---------------------+    +----+    +-----------+

Location-Based Content

Show region-specific offers:

CALIFORNIA CUSTOMERS
+-------------------------+    +----+    +---------------+
| Profile Field (country) | -> | Is | -> | United States |
+-------------------------+    +----+    +---------------+
        AND
+-----------------------+    +----+    +------------+
| Profile Field (state) | -> | Is | -> | California |
+-----------------------+    +----+    +------------+

New Subscriber Welcome

Show special content to recently joined subscribers:

NEW SUBSCRIBERS
+---------------+    +--------------+    +--------+
| Creation Date | -> | For the past | -> | 7 days |
+---------------+    +--------------+    +--------+
        AND
+---------------------+    +----+    +-----------+
| Confirmation Status | -> | Is | -> | Confirmed |
+---------------------+    +----+    +-----------+

List Membership

Show content based on which list the contact belongs to:

NEWSLETTER SUBSCRIBERS
+--------------+    +----+    +------------------------+
| Is Member of | -> | Is | -> | Newsletter Subscribers |
+--------------+    +----+    +------------------------+

---

RSS Feed Integration

Dynamic Content Tags are the only way to embed RSS feeds into your emails. RSS content is configured within content units.

Enabling RSS

1. Toggle Include RSS Feed to enable
2. Enter the Feed URL
3. Click Fetch Tags to retrieve available RSS tags

Feed URL

Provide the URL to crawl the RSS feed from.

Supported Feed Formats

Format	Description
RSS 2.0 (XML)	Standard RSS with <channel><item> structure
Atom (XML)	Atom feeds with <entry> structure (YouTube, etc.)
JSON Feed	JSON-based feeds with array structure
Media RSS	Feeds with media:content, media:thumbnail, media:group

Examples:

• https://example.com/feed - Standard RSS
• https://example.com/rss.xml - RSS XML
• https://example.com/atom.xml - Atom feed
• https://example.com/feed.json - JSON feed
• https://www.youtube.com/feeds/videos.xml?channel_id=xxx - YouTube channel

RSS Tags

After fetching, a table displays available tags from your feed:

Column	Description
Tag	The RSS element name (e.g., title, link)
Variable	The placeholder to use in content (e.g., ___title___)
Sample Content	Preview of the actual feed data
View	Eye icon to preview full content

Common RSS Tags

Basic Feed Elements:

Tag	Variable	Description
title	___title___	Article/post title
link	___link___	URL to the full article
description	___description___	Article summary/excerpt
pubDate	___pubDate___	Publication date (raw format)
formatteddate	___formatteddate___	Human-readable date (e.g., "2 days ago")
category	___category___	Content category
guid	___guid___	Unique identifier URL

Author Information:

Tag	Variable	Description
dc:creator	___dc:creator___	Author name
author	___author___	Author email or name

Content:

Tag	Variable	Description
content:encoded	___content:encoded___	Full article HTML content
description	___description___	Short summary/excerpt

Image Variations:

Tag	Variable	Description
imageUrl	___imageUrl___	Original/featured image URL
image-url	___image-url___	Alternative image URL
image-url-thumb	___image-url-thumb___	Thumbnail size image
image-url-medium	___image-url-medium___	Medium size image
image-url-large	___image-url-large___	Large size image

Media RSS Elements (if available):

Tag	Variable	Description
media:content	___media:content___	Media file URL
media:thumbnail	___media:thumbnail___	Media thumbnail
media:description	___media:description___	Media description

Available Tags

The tags shown depend on your specific RSS feed. Click Fetch Tags to see exactly which elements are available in your feed, along with sample content from each.

RSS Variable Format

RSS variables use triple underscores on each side:

___tagname___

Examples:

• ___title___ - Article title
• ___link___ - Article URL
• ___pubDate___ - Publication date

Feed Items Iteration

Enable Feed Items Iteration to display multiple items from the feed.

When enabled, specify the starting item number (0 = first item).

Use the #N suffix to reference specific items:

Variable	Description
___title#1___	Title of first item
___title#2___	Title of second item
___title#3___	Title of third item
___link#1___	Link of first item

Content Parameters

RSS variables support parameters for advanced formatting. Parameters are enclosed in curly braces and separated by semicolons:

___tagname{param1=value;param2=value;}___

Available Parameters

Parameter	Values	Description
char	Any number	Limit output to specified number of characters
images	none	Remove all <img> tags from the content
style	none	Strip all HTML tags except <ul>, <ol>, <li>, <br>

Parameter Examples

Character Limit Only:

___content:encoded#1{char=300;}___

Limits the content to 300 characters.

Remove Images:

___content:encoded#1{images=none;}___

Removes all images from the content.

Strip Styling:

___content:encoded#1{style=none;}___

Removes all HTML formatting except basic list and line break tags.

Combined Parameters:

___content:encoded#1{char=1500;images=none;style=none;}___

Applies all three: limits to 1500 characters, removes images, and strips styling.

With Feed Item Iteration

Parameters work with numbered items:

<h2>___title#1___</h2>
<p>___content:encoded#1{char=200;images=none;}___</p>
<a href="___link#1___">Read More</a>

<h2>___title#2___</h2>
<p>___content:encoded#2{char=200;images=none;}___</p>
<a href="___link#2___">Read More</a>

Update Feed Automatically

Enable to automatically refresh the RSS feed on a schedule.

Frequency Options

Frequency	Description
Yearly	Update once per year
Monthly	Update once per month
Weekly	Update once per week
Daily	Update once per day
Hourly	Update every hour

Time of Day

Set the time when the feed should be updated (e.g., 18:00).

---

Content Editor

Each content unit includes a content editor for creating the display content.

Content Type

Select the content format:

Type	Description
HTML	Rich HTML content with formatting
Text	Plain text content

HTML Editor

The HTML editor includes a full toolbar with:

• Text formatting (bold, italic, strikethrough)
• Lists and indentation
• Links and anchors
• Images and media
• Tables
• Special characters and emojis
• Source code view

Variable Buttons

Insert dynamic content using the variable buttons below the editor:

Button	Description
General Variables	Sender name, email, dates, web view URL
Recipient Fields	Contact data fields (use %%field%% format)
Spintax	Insert rotating content variations
RSS Tags	Insert RSS feed variables (use ___tag___ format)
Profile Variables	Profile-related variables

---

Using Dynamic Content Tags

Once created, use your dynamic content tag anywhere by inserting it with double square brackets.

In Broadcasts

Insert the tag in your broadcast HTML body:

<div class="content">
  [[my-rss-feed]]
</div>

In Drip Campaigns

Use tags in drip email content to personalize each message.

In Evergreen Campaigns

Dynamic content tags with RSS integration are ideal for evergreen campaigns that need fresh content.

Example: RSS Newsletter

1. Create the Dynamic Content Tag:

   • Tag name: blog-updates
   • Add a content unit with RSS enabled
   • Configure the feed URL
   • Build the HTML template using RSS variables

2. Content Unit HTML:

<h2>___title#1___</h2>
<p>___formatteddate#1___</p>
<p>___content:encoded#1{char=300;images=none;}___</p>
<a href="___link#1___">Read More</a>

<h2>___title#2___</h2>
<p>___formatteddate#2___</p>
<p>___content:encoded#2{char=300;images=none;}___</p>
<a href="___link#2___">Read More</a>

3. Use in Broadcast:
   • Create a broadcast
   • Insert [[blog-updates]] in the HTML body
   • Schedule via Evergreen Campaigns

---

Inline Dynamic Content Tags

Inline conditions let you show or hide content directly in your email based on contact data—without creating a separate Dynamic Content Tag. They're perfect for quick personalizations and fallbacks.

Syntax Overview

All inline conditions use square brackets with a colon:

[if:condition]content shown when true[endif]

Checking if a Field Has Value

The simplest condition checks whether a field contains any data:

[if:company]You work at %%company%%[endif]

If the contact has a company name, they see the message. If not, nothing appears.

Adding Fallback Content with ELSE

Use [else] to show alternative content when the condition isn't met:

[if:first_name]Hi %%first_name%%![else]Hi there![endif]

This ensures every contact sees a greeting—personalized if possible, generic otherwise.

Comparing Field Values

Check if a field equals a specific value using =:

[if:country=Canada]Shipping is free across Canada![endif]

Add a fallback for non-matching values:

[if:plan=enterprise]Contact your account manager.[else]Visit our pricing page.[endif]

Checking for Empty Fields

Use = with no value to check if a field is empty:

[if:phone=]Please update your phone number.[endif]

Chaining Multiple Conditions

Use [elseif:] to check multiple conditions in sequence:

[if:membership=gold]Welcome, Gold Member![elseif:membership=silver]Welcome, Silver Member![else]Join our membership program![endif]

You can also mix different types of checks:

[if:first_name=]We don't have your name yet.[elseif:first_name]Hello %%first_name%%![else]Hello![endif]

How it works:

1. First, checks if name is empty
2. Then, checks if name has any value
3. Finally, shows default if nothing matches

Comparison Operators

Operator	Meaning	Example
=	Equals	[if:status=active]
==	Equals (alternative)	[if:status==active]
!=	Does not equal	[if:country!=USA]
>	Greater than	[if:purchases>10]
<	Less than	[if:age<18]

List Membership Conditions

Check if a contact belongs to specific lists using [ifmemberof:]:

[ifmemberof:"Newsletter Subscribers"]Thank you for subscribing![endif]

Check multiple lists (contact must be in at least one):

[ifmemberof:"VIP Customers","Premium Members"]Exclusive offer inside![endif]

Real-World Examples

Smart Greeting:

<p>[if:first_name]Dear %%first_name%%,[else]Dear Valued Customer,[endif]</p>

Loyalty Tier Messaging:

[if:loyalty_points>1000]
  <p>You're a Gold member! Enjoy 20% off.</p>
[elseif:loyalty_points>500]
  <p>You're a Silver member! Enjoy 10% off.</p>
[else]
  <p>Join our loyalty program and start earning points!</p>
[endif]

Exclusive Content for List Members:

[ifmemberof:"Beta Testers","Early Access"]
  <div class="exclusive">
    <h3>Sneak Peek</h3>
    <p>As an early supporter, here's a preview of our upcoming features...</p>
  </div>
[endif]

Complete Contact Prompt:

[if:phone=]
  <p>Add your phone number to receive SMS updates.</p>
[endif]
[if:company=]
  <p>Tell us where you work to get industry-specific content.</p>
[endif]

When to Use Each Approach

Inline Conditions [if:]	Dynamic Content Tags [[tag]]
Quick field checks	Complex business rules
Simple fallback text	Multiple content variations
One-off personalizations	Reusable content blocks
Field comparisons	RSS feed integration
List membership checks	Time/date-based rules

---

Variable Reference

Dynamic Content Tag

[[tag-name]]

Use in broadcasts, drips, and evergreen campaigns to insert the tag's content.

Inline Conditional Tags

[if:field_name]content[endif]
[if:field=value]content[else]fallback[endif]
[ifmemberof:"List1","List2"]content[endif]

Use for simple conditional content and fallbacks directly in email content.

Recipient Field Variables

%%field_name%%

Use for contact personalization (first name, email, custom fields).

Spintax Variables

{{spintax_tag}}

Use for rotating text variations.

RSS Variables

___tagname___

Use within content units to insert RSS feed data.

RSS Variables with Iteration

___tagname#N___

Use to reference specific feed items (N = item number starting from 1).

RSS Variables with Parameters

___tagname#N{param=value;}___

Use to format RSS content with specific parameters.

---

Managing Dynamic Content Tags

Editing a Tag

1. Click the actions menu (three dots) next to a tag
2. Select Edit
3. Modify tag settings or content units
4. Click Save

Managing Content Units

Within the tag edit page:

• Drag the handle icon to reorder units
• Click the edit icon to modify a unit
• Click the delete icon to remove a unit

Deleting a Tag

1. Click the actions menu next to a tag
2. Select Delete
3. Confirm deletion

Tag in Use

Before deleting, ensure the tag is not used in any active broadcasts, drips, or evergreen campaigns. Deleting a tag will cause [[tag-name]] to display as plain text in emails.

---

Best Practices

Tag Naming

• Use descriptive, lowercase names
• Include the purpose in the name (e.g., rss-blog, offer-us, welcome-vip)
• Keep names short but meaningful

Content Units

• Order units from most specific to least specific when using "first unit qualifies" mode
• Include a default unit without rules as a fallback
• Test each unit's rules before going live

RSS Integration

• Test feed URLs before creating content units
• Use character limits for long content
• Set appropriate update frequencies
• Preview feed content using the View button

Performance

• Avoid excessive content units in a single tag
• Use specific rules to minimize processing
• Cache RSS feeds with appropriate update intervals

---

Troubleshooting

Tag Not Displaying Content

Possible causes:

• No content units defined
• No rules match the recipient
• Rules are too restrictive

Solutions:

• Add a default content unit without rules
• Review and test rule conditions
• Check recipient data matches rule values

RSS Content Not Updating

Possible causes:

• Update Feed Automatically is disabled
• Feed URL is invalid or unreachable
• Feed format not supported

Solutions:

• Enable automatic updates with appropriate frequency
• Verify feed URL is accessible
• Ensure feed is valid XML or JSON

RSS Variables Showing as Text

Possible causes:

• Variable syntax is incorrect
• Tag name doesn't match feed element
• RSS feed not properly configured

Solutions:

• Use correct format: ___tagname___
• Verify tag names from the RSS Tags table
• Re-fetch tags and check sample content

Rules Not Matching

Possible causes:

• Operator doesn't match data type
• Field name is incorrect
• Contact data is missing

Solutions:

• Verify field values in contact records
• Test with known contact data
• Check for case sensitivity in values

---

Next Steps

• Broadcasts - Use dynamic tags in email content
• Evergreen Campaigns - Schedule recurring RSS campaigns
• Spintax - Create rotating content variations