Evergreen Stats
Monitor the ongoing performance of your evergreen (recurring) campaigns, with the ability to explore detailed statistics for each scheduled run. Evergreen campaigns execute automatically on a schedule, sending to contacts who match your criteria at each run time. This page helps you track how each run performs and identify trends across your recurring campaigns.
Navigate to Statistics → Evergreen Stats to access evergreen campaign statistics.
Evergreen Campaigns List
The main page displays all your evergreen campaigns with summary information about their run history and schedule.
Filtering Options
| Control | Description |
|---|---|
| Our records / User records | Switch between viewing evergreen campaigns created by administrators versus those created by regular users - useful in Commercial ESP installations where users manage their own recurring campaigns |
| Filter by admin | Narrow down the list to show only evergreen campaigns scheduled by a specific administrator, making it easier to find campaigns you're responsible for in multi-user environments |
| Show entries | Control how many evergreen campaigns are displayed per page - increase this when you need to review many campaigns at once |
| Search | Find specific evergreen campaigns by typing any part of the campaign name - the list filters in real-time as you type |
Table Columns
| Column | Description |
|---|---|
| ID | A unique numeric identifier assigned to each evergreen campaign - useful for referencing specific campaigns in support requests or internal tracking |
| Name | The name you assigned to this evergreen campaign when creating it - descriptive names help identify the purpose and content of recurring campaigns |
| Runs | The total number of times this evergreen campaign has executed - click this number to navigate directly to the runs list for this campaign |
| Previous Run | The date and time when this evergreen campaign last sent emails - helps you verify the campaign is running on schedule |
| Next Run | The scheduled date and time for the next execution of this campaign - shows when the campaign will next send to matching contacts |
| Details | Click this icon to view all runs for this evergreen campaign with their individual statistics |
Evergreen Runs List
Clicking the Details icon (or the Runs number) opens a page showing all individual runs for that specific evergreen campaign. Each run represents one scheduled execution of the evergreen campaign.
Page Header
The page title displays the name of the evergreen campaign you're viewing, making it easy to confirm you're looking at the correct campaign's runs.
Evergreen Selector
A dropdown in the top-right corner lets you quickly switch between different evergreen campaigns without returning to the main list. Select any evergreen campaign from the dropdown to view its runs immediately.
Controls
| Control | Description |
|---|---|
| Show entries | Control how many runs are displayed per page - older evergreen campaigns with many runs may benefit from showing more entries |
| Search | Search within this evergreen's runs by campaign name, date, or other visible fields to quickly locate a specific run |
Table Columns
| Column | Description |
|---|---|
| ID | The unique campaign identifier for this specific run - each run gets its own campaign ID since it's technically a separate campaign execution |
| Campaign Name | The name of the run, typically shown as "[Evergreen Name] Run [Number]" - the run number helps you identify the sequence of executions |
| Scheduled By | The user account that originally created the evergreen campaign - this remains consistent across all runs since the evergreen was created once |
| Broadcasts | The broadcast template used for this evergreen campaign - shows which email content was sent in this run |
| Audience | The contact lists or segments that this evergreen campaign targets - contacts matching the criteria at run time receive the email |
| Start Time | The exact date and time when this particular run began sending emails - compare across runs to verify consistent scheduling |
| Contacts | The number of contacts that matched the evergreen criteria when this run executed - this number may vary between runs as contacts are added or removed from lists |
| Sent | The actual number of emails sent in this run - may be lower than Contacts if some were suppressed or skipped |
| Skipped | Contacts who matched the criteria but were excluded from this run due to suppression, invalid emails, or having already received this evergreen |
| Opened | The open statistics for this run displayed as "Unique/Total" - compare across runs to identify engagement trends |
| Clicked | The click statistics for this run displayed as "Unique/Total" - helps identify if certain runs had more compelling content |
| Unsubscribed | The number of contacts who unsubscribed after receiving this particular run - spikes may indicate content issues |
| Details | Click this icon to view the full statistics for this specific run, including all the detailed metrics available in broadcast statistics |
| Download | Quick access to export this run's data without opening the full statistics page |
Individual Run Statistics
Clicking the Details icon on any run opens the complete statistics view for that execution. The statistics interface is identical to Broadcast Stats, providing:
- Summary Tab - Overview metrics, visual analytics, and campaign configuration for this run
- Opened Tab - Detailed list of every contact who opened this run's email
- Clicked Tab - Complete click event data showing who clicked which links
- Unsubscribed Tab - Contacts who opted out after receiving this run
- Bounced Tab - Delivery failures with SMTP error codes and details
- Complaints Tab - Spam complaints received from this run
- Logs Tab - Full delivery lifecycle for every email in this run
- A/B Tab - Comparative analysis by list, SMTP node, links, or browser
See Broadcast Stats for detailed documentation of each tab and its features.
Understanding Evergreen Performance
Run-to-Run Comparison
Since evergreen campaigns run repeatedly, comparing metrics across runs reveals important patterns:
- Consistent open rates across runs suggest stable list quality and continued interest in your content
- Declining open rates over time may indicate audience fatigue or that your content needs refreshing
- Varying contact counts between runs show how your list is growing or shrinking, or how your targeting criteria match different numbers of contacts over time
- Sudden spikes in unsubscribes on a particular run warrant investigating what was different about that run's content or timing
Audience Dynamics
Unlike one-time broadcasts, evergreen campaigns send to contacts who match criteria at run time:
- New contacts added to targeted lists will receive the next run
- Contacts who have already received the evergreen (depending on your settings) may be excluded from future runs
- Changes to list membership or segment criteria affect who receives each run
- The Contacts count changing between runs is normal and expected as your audience evolves
Best Practices
Monitoring Recurring Campaigns
- Review runs regularly to ensure the evergreen is executing on schedule and reaching the expected audience size
- Compare engagement across runs to identify if certain days, times, or content variations perform better
- Watch for declining metrics over multiple runs, which may indicate it's time to refresh content or adjust targeting
- Check the Skipped count - if it grows significantly over time, you may be re-targeting contacts who've already received the campaign
Optimizing Performance
- Refresh content periodically - even recurring campaigns benefit from updated subject lines and content to maintain engagement
- Adjust timing based on data - if certain runs consistently perform better, consider adjusting your schedule
- Segment your audience - create more targeted evergreens for different audience segments rather than one broad campaign
- Review unsubscribe patterns - high unsubscribes from evergreens often indicate frequency issues
Next Steps
- Broadcast Stats - View statistics for one-time campaigns
- Trigger Stats - Monitor automation trigger performance
- Evergreen Campaigns - Create and configure recurring campaigns